German automaker Mercedes-Benz is taking inspiration from the fashion world to showcase its rebel model. Shot by renowned Swedish director Christian Larson, the new Spring/Summer 2017 fashion campaign film presents the brand’s CLA, “the rebel of the Mercedes-Benz family.”
Shot by renowned Swedish director Christian Larson, the new Spring/Summer 2017 fashion campaign features style rebels and partners, the English musician Eliot Sumner, and the German model Lucie Von Alten – both dressed from London based designer David Koma. In the spotlight is the rebel of the Mercedes-Benz family, the CLA.
The eye-catching sporty design of the four-door-coupé has been further enhanced by the strength of desire that burns between Eliot Sumner and Lucie Von Alten. Both powerful individualists, they share with the CLA a rebellious urge to stand out from the crowd.
Mercedes-Benz Fashion Film Burning Desire